As entrepreneurs, we’re storytellers for the manufacturers we characterize. York IE’s Marketer Highlight collection focuses on the people crafting tales, orchestrating go-to-market methods and executing throughout all channels. They embody their model, laying the groundwork for scalability. Be part of us as we uncover the story behind the story with the highest entrepreneurs in SaaS.
Right here we discuss to Kristen Stoneman, advertising director at Ark Expertise Consultants:
Everybody has a narrative. What’s yours?
My journey into advertising started within the leisure trade as knowledgeable DJ, the place I honed my abilities in selling myself by social media and different advertising methods. Leveraging this expertise, I transitioned into the company world. At Ark, I deal with all points of our advertising efforts, from planning and internet hosting in-person and digital occasions to creating content material for social media, growing advertising campaigns, video enhancing, and web site design. Moreover, I handle market improvement funds from our companions and work intently with our gross sales staff to supply advertising help, fostering enterprise progress, and strengthening relationships.
What do you’re keen on about B2B advertising?
What I like most about B2B advertising is the distinctive problem and pleasure it brings. I take pleasure in crafting tailor-made methods that handle particular enterprise challenges and drive actual, measurable outcomes. The chance to interact with educated professionals, create impactful content material, and develop complete campaigns that contribute to our purchasers’ success is extremely fulfilling. Moreover, the dynamic nature of the trade retains me continually studying and innovating, which I discover each stimulating and rewarding.
How do you derive your objectives for advertising? How intently are you tying with firm KPIs?
Deriving advertising objectives within the tech world includes a strategic strategy that aligns with the general aims and key efficiency indicators of the corporate. You could first perceive the corporate aims and particular KPIs. I like to do that by collaborating with gross sales management first. One other manner I derive my objectives is thru market analysis and competitor evaluation.
How do you attain your viewers?
We like to achieve our viewers principally by our LinkedIn web page. We do fairly a little bit of e mail advertising as properly. Most of our outreach is completed in particular person by way of our gross sales reps who drive attendance to in-person and digital occasions. I’m behind the scenes creating the visible supplies to extend attendance as properly.
What’s the largest problem you’re dealing with at the moment as a marketer, and the way are you overcoming it?
One of many largest challenges I face as a marketer within the tech trade is staying forward in a quickly evolving panorama. With fixed developments in know-how, shifts in shopper habits, and the ever-changing digital advertising ecosystem, it may be troublesome to maintain methods present and efficient. I overcome this by persevering with to be taught and adapt to the ever-changing surroundings, collaborating and networking, and inventive problem-solving. By embracing these methods, I can successfully navigate the complexities of the tech advertising panorama and drive significant outcomes.
